Introduction to Landscape Painting

Introduction to Landscape Painting Landscapes are works of art that feature scenes of nature. This includes mountains, lakes, gardens, rivers, and any scenic view. Landscapes can be oil paintings, watercolors, gauche, pastels, or prints of any kind. Painting the Scenery Derived from the Dutch word landschap, landscape paintings capture the natural world around us. We tend to think of this genre as majestic mountain scenes, gently rolling hills, and still water garden ponds. Yet, landscapes can depict any scenery and feature subjects within them such as buildings, animals, and people. While there is a traditional viewpoint of landscapes, over the years artists have turned to other settings. Cityscapes, for instance, are views of urban areas, seascapes capture the ocean, and  waterscapes feature freshwater such as the work of Monet on the Seine. Landscape as a Format In art, the word landscape has another definition. Landscape format refers to a picture plane that has a width which is greater than its height. Essentially, it is a piece of art in a horizontal rather than a vertical orientation. Landscape in this sense is indeed derived from landscape paintings. The horizontal format is much more conducive to capturing the wide vistas that artists hope to portray in their work. A vertical format, though used for some landscapes, tends to restrict the vantage point of the subject and may not have the same impact. Landscape Painting in History As popular as they may be today, landscapes are relatively new to the art world. Capturing the beauty of the natural world was not a priority in early art when the focus was on spiritual or historical subjects.   It was not until the 17th century that landscape painting began to emerge. Many art historians recognize that it was during this time that scenery became the subject itself and not just an element in the background. This included the work of French painters Claude Lorraine and Nicholas Poussin as well as Dutch artists like Jacob van Ruysdael. Landscape painting ranked fourth in the hierarchy of genres set up by the French Academy. History painting, portraiture, and genre painting were considered more important. The still life genre was considered less important. This new genre of painting took off, and by the 19th century, it had gained widespread popularity. It often romanticized the scenic views and came to dominate the subjects of paintings as artists attempted to capture what was around them for all to see. Landscapes also gave the first (and only) glimpse many people had of foreign lands. When the Impressionists emerged in the mid-1800s, landscapes began to be less realistic and literal. Though collectors will always enjoy realistic landscapes, artists like Monet, Renoir,  and Cezanne demonstrated a new view of the natural world. From there, landscape painting has thrived, and it is now one of the most popular genres among collectors. Artists have taken the landscape to a variety of places with new interpretations and many sticking with tradition. One thing is for sure; the landscape genre now dominates the landscape of the art world.

Integrated Marketing Communication Example

Integrated Marketing Communication Example Integrated Marketing Communication – Article Example Integrated Marketing Communication al Affiliation Integrated Marketing Communication Does the uncertainty over social mediamarketing reflect the expectations of returns for companies or does it show lack of belief in social media?Uncertainty over social media marketing reflects the expectations of companies on return on investment in the sense that when a company invests in social marketing, the management expects that such a move will help the company improve sales by attracting more customers and expanding its market base. Therefore, uncertainty touches on issues such as how much budget and effort to invest on social media and the type of social media to concentrate on (Weinberg & Pehlivan, 2011).Do all types of social media yield similar returns in terms of marketing? If not, what differentiates them and is it important for companies to consider this in social marketing?Not all types of social media yield similar returns in terms of marketing. Different types of social media have different purposes and ways in which customers respond to their use. Technologically, social media platforms differ and so do the rules of use and functionality for example tweeting in twitter can be no more than 10 characters. This means that there is difference with respect to how people use these applications. Therefore, companies must understand how to use blogs, such as wordpress, communities such as HP, Micro-blogs such as twitter and social networks such as facebook because of their different functions. Blogs builds brands and convey product knowledge, communities establish and maintain relations, Micro-Blogs create awareness and recall while social networks influence and track attitudes and beliefs. Therefore, when conducting social marketing, companies must understand the type that best responds to what is being marketed (Weinberg & Pehlivan, 2011).Why do organizations use different approaches to social media marketing?Organizations use three different approaches to social media marketing namely traditional approach, experimental and experimental-discovery approach. The reasons as to why organizations use the three different approaches is because of four different reasons that include marketing plan, marketing budget, marketing channels and consumer issues. A marketing plan that an organization has could not fit into a particular approach. Similarly, marketing channels and budget that an organization has determines the kind of social media or approach to be used. The type of consumers in terms of aspects such as age and environment also determine the approach to be used in social media marketing (Weinberg & Pehlivan, 2011).ReferenceWeinberg, B. D., & Pehlivan, E. (2011). Social spending: Managing the social media mix. Business Horizons, 54(3), 275-282.

TEXTBOOK CJ2012 FAGIN-Select 5 of the following Essay

TEXTBOOK CJ2012 FAGIN-Select 5 of the following - Essay Example Thus, the concept of general deterrence is based on the premise that the fear of punishment will act as a deterrent for people from committing crimes. Besides, deterrence also relies on the idea that the punishment awarded to a person who commits a crime discourages others from committing a crime. On the other hand, specific deterrence, also known as special deterrence focuses on the principle of avoiding recidivism by the criminal. Thus, the punishment awarded for the crime is specific to the person who commits the crime. Specific deterrence further encompasses the tenet that the harsher the punishment is, the lesser is the chance of the offender to recidivate. Thus, the theory of specific deterrence attempts to prevent crimes by inflicting a specific punishment on the offender to remove in the tendency in him or her to commit such offences in the future. This will also serve as a warning to others so that they also will not commit such crimes. Determinate Sentencing and Indetermina te Sentencing The Bureau of Justice Assistance, US Department of Justice, defines determinate sentencing as â€Å"sentences of incarceration in which an offender is given a fixed term that may be reduced by fixed time or earned time† (National Assessment of Structured Sentencing xi). On the other hand, indeterminate sentencing is â€Å"sentences in which an administrative agency, generally a parole board, has the authority to release an offender and determine whether an offender’s parole will be revoked for violations of the conditions of release† (xi). The system of indeterminate sentencing has several inherent problems such as offering discretion to jail authorities and parole officers the time of stay of an offender under the sentence and the length of sentencing tended to depend on individual criminals and not on the crimes. On the other hand, determinate sentencing, a system introduced after the â€Å"sentencing reforms of the late 1970s† replaced th e parole release concept with a â€Å"fixed (flat) sentence that could be reduced by a significant good time provision† (14). Thus, convicts under the determinate system are mandated for a specific period of incarceration as opposed to indeterminate sentencing where they were released on parole. Determinate sentencing relies on just deserts concepts rooted in the â€Å"utilitarian or crime control model† and the length of incarceration depends on the gravity of crime 915). Thus, the concept of determinate sentencing encompasses a mandatory minimum incarceration, depending on the offence committed, whereas indeterminate system involves release of the convict on parole, without having to under a prison sentence. The Difference between Legal Insanity and Incompetence to Stand Trial The criminal justice system takes into the account the mental competency of an offender, at the time of committing a crime, before awarding a punishment to him or her to determine whether the p erson has been mentally competent to understand the consequences of his or her action. Thus, courts reserve the right to declare an offender â€Å"not guilty by reason of insanity if at the time of the offence, because of a mental disease or defect, he or she did not understand the nature, character, and consequence of the act, was unable to distinguish right from wrong† (Warren et al 381). On the other hand, a person can be considered for acquittal on the grounds of his lack of â€Å"

Relations between the Sexes Essay Example | Topics and Well Written Essays - 2000 words

Relations between the Sexes - Essay Example James Joyce is one of the authors who successfully depicted the relationship between the different sexes in his book titled Dubliners. The book comprises of different short stories, and many of the stories highlight the relationship between men and women in Dublin. In addition, Fritz Lang also depicted the relationship between different sexes in the movie titled Metropolis.   James Joyce authored stories that belong to the Victorian period. Although the book was first published in 1914, James Joyce had been writing most of the stories before that period. Therefore, many of the stories are estimated to have been written in the Victorian period, which spanned between 1840 to early 1900s. During this era, there were distinctive roles for men and women. The Victorian society had societal ideals that defined the relationship between the two sexes. In the story titled â€Å"A Mother†, Joyce tells the story of Miss Devlin, who eventually became Mrs. Kearney after marriage. Joyce introduces us to Mrs. Kearney, who settled down with Mr. Kearney a man older than she was because most of the young men she met did not have the capacity to give her a better life. Joyce depicts her as a perfect Victorian woman in the home setting because she takes care of her homestead, daughters, and husband (Schwarze 2002, p. 67). However, Mrs. Kearney is well educated unlike o ther women of the Victorian era. Joyce introduces the reader to some men in the society who had a lower place than Mrs. Kearney did. From the confusion exhibited by Mr. Holohan, it becomes evident that Mrs. Kearney is more intelligent than him. She is the one who helps him out with organizing his work and determining the right artist for each event. However, Mrs. Kearney respects her husband because she felt secure and protected with him.  Ã‚  

Setting up a business Essay Example for Free

Setting up a business Essay Introduction Tods tyres is a company which deals in fitting new sets of tyres to fleets of cars. Tod has to record the details of each car, and send the owners a letter when the cars are due for new tyres. Previously, this could all be done manually, but the growth of the company has meant there is a need for a more efficient system. The existing system is all manual, with Tod or one of his clerks keeping a book containing all the details of cars he maintains, as well as the addresses of his clients. He writes out a letter on a basic word processor on his home computer, and changes the address manually. A new design is needed to make the company more efficient, as Well as increase the capacity for adding new customers in the future. Ideally, the system should be very easy to use, as Tod himself is not very experienced with computers. Because Tod holds the details of his customers on this computer, it must be protected from unauthorised use. A good way to do this would be to protect either the entire computer or the database with a password Specification of solution The Solution, for it to be a complete success, must be capable of each of the following: 1. It must store each record in a way that it is easily visible, easily compared with similar records, and easily retrievable with a query 2. It has to be protectable with at least a password, to satisfy the requirements of the data protection act. 3. The database itself must be easy and intuitive to use for its users, and must be a stable and reliable program. 4. The data itself must be transferable to a common storage medium, like floppy disks or CDRs, for cheap and compact back-up storage. However, these disks must be kept safe from unauthorised access, as per the data protection acts. 5. The programme must update the file in real-time; e. g. a change to the database at one workstation will register at the others with immediately after. The solution, as a secondary objective, should be relatively cheap and easy to upgrade in the future. For instance, a few spare RAM sockets would be useful, as data flow increases and extra memory is needed. The program developed to solve the problem should be widely compatible with most widely available platforms, so that the records can be viewed on other computers, in case the office computer is inaccessible, so that backups can be used. It is recommended the whole database be backup as often as possible, but every week or so would be sufficient, depending on the rate of data transfer in and out of the database. The new system should also be easy to use and straightforward to operate. This will mean that Tod and the clerks can use the system quickly and easily, and so reduce operating time and shop stress. Therefore, I think a windows 98 system (stable, basic, and needs a modest spec to run) with Access XP or 2000, whichever is cheaper. After a fitting of a tyre is completed, the quantity of the appropriate tyre available is reduced by the appropriate amount, and the last tyre date of the car data table is updated manually. This way we can easily find how many tyres of each type are in stock, and how long each car has before it is due in again. The solution program must be: 1. Easy and intuitive to use 2. Able to operate on a low spec The firm will want to keep the spending on hardware to a minimum. 3. Able to search for records, for quick access to data. 4. Protected by a password + anti-virus software, under the data protection act. 5. Easy to backup: i. Must support floppy disk backups ii. Must be a commonly used format (e. g. must be able to be read on most machines, etc. ) Feasibility study Although the computerised process would save time in the long term, there is the short-term cost of buying and setting up the computer equipment. However, I think this would save the company time and money in the middle/ long term. To keep the firm efficient whilst it expands, computerising the administration system would free up staff time, making the workforce bigger than it needs to be. This computerised system means the firm will not need to employ a secretary or any other manual filing system, until the database grows too large to manage. This is all part of the process of mechanisation, and cant be helped. If the firm expands too much without checks being made on efficiency, a diseconomy of scale may well result. This would increase running costs, and decrease profits over time. In all, I think the middle- and long-term benefits far outweigh the short-term costs. There is the possible problem of Tod having to personally fill in all the records himself, since he is the only one with the knowledge of who gets the 5% discount or not. The system would result in a much better reminder system, so that more customers will potentially come back to the firm. The only cost would be the cost of the computer equipment, and the cost in time and money of maintenance in the future. The system runs basic hardware and common software, so technicians able to deal with the system would be common. Why use a database? Databases are very practical methods of data storage, because they provide a very simple, uncluttered GUI for a novice user, but can prove very powerful tools for searching and the like for the advanced user. This is why I decided not to use Excel; the interface is comparatively complex in relation, and may confuse the first-time user. Also, databases allow for many more types of record to be shown there is the option to publish the results in an individual record card, which Excel cannot do. Excel is not totally useless for this project; Tod might be able to make use of its graph-making and accounting features, especially as the company grows and needs to be more in control of its productivity and expenses. Hardware Specification Required At the moment, we are going for a very cheap, reliable system, because of the low system requirements of the programs involved. Following the recent leaps in processor speed, and the advent of new technology like the Pentium 4 series, you can purchase new Pentium 3/ duron processors at very low prices. Because of rapid increases in new CPU speeds, we can now set up a very competent system very cheaply. RAM has also become cheaper, which is just as well, because were going to need 128 Meg in each machine in order to maintain a good level of stability, and safely clear the minimum requirements of Windows 98. A 128 Meg RAM chip costs about i 20. We wont bother with DDR Ram; SDR is cheaper and has no noticeable downgrade in performance, as well as the added cost of getting a compatible motherboard, since the technology is relatively recent. I would recommend buying the parts from a registered computer fair, rather than a large- scale retailer, because larger shops are only interested in i 700 home systems and upwards. The older parts used in these systems enable a complete computer to be built for under i 180. CPU: 450-mhz p3 Less than i 25 if used. Hard Disk: 10-gig ATA 133 Surpassed, but cheap and plenty of room for OS and database. RAM: 128 MEG, SDR. Motherboard: Old ABIT models have legendary reliability. About i 50 used. Case: Minitower case. Theyre cheap (ish) and save space on the desk. About i 15. Graphics card: Cheap, low-end versions cost about i 10, or some motherboards carry one on-board. For this sort of application, we really have no choice but to use a database/ spreadsheet program, because they have a better capacity to index and sort data by name, price etc. more easily than having each record on paper, for instance, or even entering the information in a word-processing application. For example, its a lot easier to add a record in-between two others, because a Database program like Access will automatically update other fields, like the Autonumber field, for example. Its also a lot easier to move the records down in the first place, because the database program has many spreadsheet features. The screenshot here shows the option clearly visible. However, performing the same operation in word can send records all over the page. Entity Relationship diagram This illustrates the relationships the solution will need to take into account. The relationships should ideally be linked in real time, so that changing the record in one table will automatically update the fields in another table. Database Notation: ACCOUNTS (Customer account ID, No.of cars name, company address ,company postcode, 5% discount? ) CARS (Customer account ID, Car ID, Model name, Reg number, Last tyres date) CURRENT JOBS (Customer account ID, Car ID, Date in, reg number) TYRE STOCKS(Tyre ID, Number left in stock) Data dictionary Car Database Fieldname Type Description Customer ID Number duplicates OK Car ID Autonumber Duplicates not OK Comments Text (256 characters) Allows other car details to be recorded, e. g. year of production Reg Number Text Only accepts new numbers ( ) Tyre type needed Text (P1000 OR P3000 OR P5000 OR P7000). Indicates which tyre type best suits the car Last change date Date/time Should display the date in days, months and years. Example Accounts Database Fieldname Type Description Customer ID Autonumber Must be indexed, duplicates not OK No. of cars Number Preferably looks up quantity of cars listed 5% Discount? Boolean Tick box Customer Name Text Normal Text Customer Address Text Normal Text Customer Postcode Text Normal Text Example Current jobs Database Fieldname Type Description Customer Account Number Number Identifies customer (lookup from customer accounts, duplicates OK) Car ID Number Duplicates not OK.. Date in Date Reg number Text ( ) Lookup from car table, by car ID Tyre type needed Number Must be below that in the tyre stocks field for that particular tyre in the tyre stock table Example Tyre stocks Database Fieldname Type Description Tyre Type ID Autonumber Gives a primary key for lookup functions Manufacturer ID Text P1000, P3000 P5000, P7000 Tyre price Currency Cost of tyre to buy Number of tyres in stock Number Gives tyre stock Reports Invoice report Fieldname Type Description Customer ID Autonumber Lookup from Accounts table. Car ID Number Lookup from car table 5% discount Boolean Lookup from accounts Sub total Currency formula 1 VAT/ other tax formula 2 Total Currency formula 3 Cars due in report Fieldname Type Description Customer ID Number Lookup from Accounts table Car ID Number Lookup from car table Car Reg # Text string   Lookup from car table Last tyres date Date Lookup from car table Queries Name Function qryaccount Inputting an account number allows the user to access that customers history qryRegistration. Inputting a valid registration number will reveal the owner and other details qrytyrestocks Allows the user to enter a tyre type and view details of how many tyres of that type are left in stock, and how much they are sold to the customer for. qryCarsduein Allows the user to enter a date and view details of the cars that are due for new tyres Validation rules. To ensure the smooth running of the database, it is important to ensure that errors are found and corrected by the user. To ensure these errors are detected, the following measures have been implemented. Format checks all dates input into the system must be in the format DD/MM/YYYY. For instance, a date like 02/06/2002 will be accepted, but anything not in this format or a letter will create the following error message The short date criteria means data is only accepted in numerical A similar set of rules apply for the car registration numbers. They must be in the new style European format, or this error box will appear: Range check A date from before 1950 is very unlikely to be valid. Since Tods tyres hasnt been around very long, a rule preventing dates from before 1953 being put in is useful. Query Design. Firstly, we need a query to highlight cars which are due in for new tyres, i. e. those which the last tyres date was over a year ago. To do this, we can set up the following query. Standard letter query Fields displayed = Car ID, Customer address, customer postcode, date due in Criteria for Date due in date() + 365 This query will produce a list of the cars which are due in for new tyres; this list can then be used to set up a mail merger, so that the customers address, postcode and the registration of the car will be inserted into the letter. An example of this letter is attached at the back of the report. An example of this could be given by a car with a last tyres date of 02/05/2001. This would be picked up by the query, and entered into the mail merge letter with the owners address and postcode. Dataflow diagram Level one diagram Why use a database? Databases are very practical methods of data storage, because they provide a very simple, uncluttered GUI for a novice user, but can prove very powerful tools for searching and the like for the advanced user. This is why I decided not to use Excel; the interface is comparatively complex in relation, and may confuse the first-time user. Also, databases allow for many more types of record to be shown there is the option to publish the results in an individual record card, which Excel cannot do. Test plan Test number Description Expected result 1 Security password Only accepts correct password 2 Relationships cross referencing Extending a field in one table will show relevant contents of other tables. 3 Relationships Real-time updating Updating one table will update the other tables correctly 4 Query Searching for Customers by name will provide the desired result 5. Invoice lookup The mail merges produce the correct customer details, car registration number etc 6 Invoice Calculation 5% discount is applied correctly, totals are added up correctly and end result is formatted correctly (e. g. as a currency) 7 Car registration Validation rules An incorrect format for a car registration will be picked up 8 Date validation rules An impossible date for a new car (e. g. 1953) would be picked up on. 9 Switchboard functionality Changing the amount of tyres left in the switchboard should update the tyre stocks table. 10 Tyre usage rule The current jobs table wont accept more than 5 tyres being fitted at a time. Testing report 1. On opening the database, the user is asked for a password before the database will open. If the password specified is incorrect, the database will refuse access: 2. Extending an entry in the accounts field can display data for the cars owned by a particular account holder: 3. Updating the last tyres date in the table above has updated the data in the original table, so that one table can be used to change or update another: 4. Searching for Cross, the name of one of the customers, brings up the file for Mr. Cross account. 5. The mail merge correctly inserts Elliot Cross Name, Address and Postcode successfully into the table 6. The mail merge also inserts a final paragraph, dependant on whether the account holder is entitled to a 5% discount. 6. An invalid car registration number is picked up by the validation rule 7. The validation rule stops the user from inputting a very suspectable value, a date before 1953 for a new car 8. Using the switchboard to increase tyre stocks (e. g.following a delivery of fresh tyres) automatically updates the tyre stocks table. The table is updated successfully, which suggests the switchboard has allowed for real-time editing of the database 9. Because of the following validation rules in the tyres used field: Putting in a value greater than 5 or lower than 1 produces the following error message: Evaluation The system has left Tod with a powerful database of stock and account details. This has completely computerised the system, making it more efficient and productive. This has meant addresses are accessible at the touch of a button, saving time. The added increase in staff morale has made the firm more efficient, as happier workers are more productive. This increased efficiency will save the firm money in the short run. This means extra profit for the firm. However, improvements could still be made in the future, including these points: 1. Connecting the system to the internet, allowing Tod to simply email reminders to interested clients. This would make the entire system more reliable and efficient, since labour costs are reduced by eliminating the need for a clerk to put the letters in envelopes, etc. It also reduces the possibility for human error, as long as the details are correctly input in the first place. 2. Upgrading the computer to make the system more stable. More RAM in future upgrades may prove particularly useful. Also, over time the company may wish to transfer the details into a bespoke system. This would maximise processing power, since RAM is being dedicated only to the basic functions of the database, and not unnecessary functions such as a windows shell. Also, it would reduce the possibility of time being wasted by employees on unrelated applications, like games on the computer. Tom ONeill Page 2 07/05/07.

Michael Polanyi and Lucian Blaga as Philosophers of Knowledge :: Philosophy Philosophical Essays

Michael Polanyi and Lucian Blaga as Philosophers of Knowledge ABSTRACT: Polanyi and Blaga are two centennial philosophers who could be compared. They both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity and the language solely in terms of its referential force, to make representational knowledge impersonal and to split fact from value. 1. Polanyi's epistemology Polanyi and Blaga are two centennial philosophers who could be put into comparison. Both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity, to analyze language solely in terms of its referential force, and to make representational knowledge impersonal and to split fact from value. Michael Polanyi affirms the irreducible involvement of personal commitment in the perception and understanding of transpersonal reality. He is against the representational expressivist theory of language. According to his theory all assertion of fact expresses beliefs, and are essentially accompanied by feelings of satisfaction or of desire. The act of knowing includes an appraisal, a personal coefficient that shapes all factual knowledge. Polanyi emphasizes the role of the activity of the knower in the formation of knowledge and also is aware of their variability while insisting that we aim at truth 'with universal intent' 'although we can never quite get there'. His book Personal Knowledge should help to restore science to its rightful place in an integrated culture as part of the whole person's continuing endeavor to make sense of the totality of his experience. 'True' means something different in different societies. The critical period of Western philosophy, opened by Descartes and brought to its coming to an end, and the post-critical era is emerging. Michael Polanyi, it appears to me, is the most important philosophical figure opening up this new direction and delineating its basic elements. Regarding the critical pretensions to have found a way, either through philosophical rationality or by means of scientific method, to a universal perspective, Polanyi points out that thinkers of the critical period have pursued 'a mistaken ideal of objectivity'. Thus, when we claim greater objectivity for Copernican theory, we do imply that its excellence is, not a matter of personal taste on our part, but an inherent quality deserving universal acceptance by rational creatures. We abandon the cruder anthropocentrism of our senses, but only favor of a more ambitious anthropocentrism of our reason (PK p. Michael Polanyi and Lucian Blaga as Philosophers of Knowledge :: Philosophy Philosophical Essays Michael Polanyi and Lucian Blaga as Philosophers of Knowledge ABSTRACT: Polanyi and Blaga are two centennial philosophers who could be compared. They both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity and the language solely in terms of its referential force, to make representational knowledge impersonal and to split fact from value. 1. Polanyi's epistemology Polanyi and Blaga are two centennial philosophers who could be put into comparison. Both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity, to analyze language solely in terms of its referential force, and to make representational knowledge impersonal and to split fact from value. Michael Polanyi affirms the irreducible involvement of personal commitment in the perception and understanding of transpersonal reality. He is against the representational expressivist theory of language. According to his theory all assertion of fact expresses beliefs, and are essentially accompanied by feelings of satisfaction or of desire. The act of knowing includes an appraisal, a personal coefficient that shapes all factual knowledge. Polanyi emphasizes the role of the activity of the knower in the formation of knowledge and also is aware of their variability while insisting that we aim at truth 'with universal intent' 'although we can never quite get there'. His book Personal Knowledge should help to restore science to its rightful place in an integrated culture as part of the whole person's continuing endeavor to make sense of the totality of his experience. 'True' means something different in different societies. The critical period of Western philosophy, opened by Descartes and brought to its coming to an end, and the post-critical era is emerging. Michael Polanyi, it appears to me, is the most important philosophical figure opening up this new direction and delineating its basic elements. Regarding the critical pretensions to have found a way, either through philosophical rationality or by means of scientific method, to a universal perspective, Polanyi points out that thinkers of the critical period have pursued 'a mistaken ideal of objectivity'. Thus, when we claim greater objectivity for Copernican theory, we do imply that its excellence is, not a matter of personal taste on our part, but an inherent quality deserving universal acceptance by rational creatures. We abandon the cruder anthropocentrism of our senses, but only favor of a more ambitious anthropocentrism of our reason (PK p.

Alternative solutions for internet censorship in Australia Essay

This report was commissioned to elaborate other alternative methods that can be used to monitor internet information in Australia without incorporating internet filtration as the Australian government proposes. The future of Australian children has been compromised by the immoral vices that the use of the internet perpetuates. Moreover, organizations, customers and innovators have also suffered from this paradigm which advocates for phishing, on-line identity theft and piracy among others. Therefore, the report advocates for the use of technology, political power, moral ethics and civil libertarians. These methods are not liable to scrutiny and criticism as they do not impede the first amendment bill of the constitution which advocates for freedom of expression among other concerns explained in the report. Furthermore, the report evaluates this range of methods and concludes that it would be ideal to implement the technology method. Introduction Advancement in technology has increased the reliance of internet as a means of entertainment and education source. It has also encompassed the education curriculum, social, economic and political activities creating both a positive and a negative impact. We have been able to succeed and are actually grateful because most of the information and technological know how can be retrieved with ease. However, our children and business enterprises have been adversely affected by the increased internet sexual harassment, privacy invasion, cyber-bullying, on-line identity theft, piracy and phishing just to mention a few in the unending list. In the event our children have developed aggressive attitudes which advocates for delinquent behaviours. On the other hand children that have experienced internet sexual harassment and bullying among others become depressed and thus are cut out from social life and its benefits. This explains the increased rates of teenage suicidal attempts in Australia (Australian Government 2007). Therefore, the government has taken a further step in an attempt of curbing this predicament by introducing mandatory internet filtration to all internet services at home, in schools and public computers used by he Australian children. The government also plans to prepare the Australian children on strategies of being responsible cyber-citizens, protecting their identity while on-line, understanding the impact of their actions on others while using the internet, responding to cyber-bulling and invasion of their privacy among other negative internet vices. To achieve this the government plans to launch education curriculum that provides first rate cyber-safety education programs and educate parents on the negative vices prevailed by the internet thus ensuring their children use the internet responsibly. Furthermore, the government plans to use the blacklist formulated by the Australia Communications and Media Authority (ACMA) to ensure harmful information is not availed to the children, establish a Youth Advisory Group (YAG) to easily access information affecting children on-line and to do further research on cyber- safety issues in Australia among others (Australian Government 2007). This initiative has been met with mixed reactions as some citizens support the idea while others reject the move critically analysing it. Critics view the move as a lash to the development and welfare of the citizens in terms of internet use because internet censorship will reduce the speed of the internet, the initiative is not effective because people will still be able to access the prohibited information through the use of proxy services and web services just to mention a few. The initiative will also violate the first amendment bill which advocates for freedom of expression. The country will waste a huge sum of its capital through the implementation of this impractical solution because approximately USD 22billion of tax payers’ money will be used to implement this initiative. Furthermore, the criteria that will be used to determine the appropriate age to use the internet, the appropriateness of information on the internet and determining a comprehensive blacklist are in question. Therefore, to anal the dilemma the government is facing this report will elaborate on alternative methods of internet censorship other than internet filtration that can be used (Harvey 2009b). Alternative solutions To end the conflicts that have arisen because of the proposal of incorporating compulsory Internet Service provider (ISP) filtering in the country the government should implement other alternatives such as use of technology, political power, moral ethics and civil libertarian to implement internet censorship as outlined below. Technology The government can utilize the available technology to help implement their strategies on internet censorship rather than using internet filtration. It can establish websites that teach and warn adults and children on the dangers prevailed by the internet and how to avoid them. Alternatively it can take the initiative of funding such programs that have already being established. This method will be effective as the probability of people using the internet to access such information is high. The method is also cost effective as such initiatives have been implemented in other countries for example USA and proved to be efficient. Also the government will easily be able to avail on-line safety rules to the vicinity of children such as using passwords, meeting people met through the internet with the consent or accompaniment of parents and avoiding giving out personal information. For instance the Business Software Alliance (BSA) has enable to alert and educate e-tailers and customers on the dangers of internet such as auction site frauds, counterfeiting, identity theft and phishing among others and effective ways of preventing being victims of the above vices. BSA has established a website were they offer their learning and safe guarding tips by displaying stories from victims and tips of avoiding such incidents (Lindroth 2008). Moreover, programs that allow parents to personally regulate internet information availed to their children should be used. This will prevent the government from formulating legislations that violated constitutional rights such as freedom of speech and expression. It will also allow the development of this technology thus benefiting the country and improving the welfare of the population at large. For example US citizens have been able to enjoy the benefits of using glubble a Firefox browser plug-in that has enabled parents to create a safe browsing environment for their kids. The technology is easy to use, fast to install, helps parents to manipulate internet information at the vicinity of their children and enable their children to have the appropriate on-line experience. Furthermore, it does not limit internet information that is important to adults but harmful to children such as family planning tips. Therefore, the government should capitalize on such mechanisms by offering their support either politically or economically (Gary 2009). Political power The government is politically empowered thus has the power to control legislations and policies that regulate this country. Therefore, it should use this opportunity to formulate policies that will enable attainment of cyber-security without contradicting on legislations that had been previously formulated. For instance use of plug-ins and programs that will allow parents and public utilities where children are predominate users of the internet will increase intellectual property infringement therefore, legislations that will protect owners innovation should be stipulated allowing effective use of trade marks, patents and copyright laws among others thus expand the rights of these intellectual property holders. This will encourage innovators thus increase the variety of the advanced technology to consumers. Furthermore, it will increase the competitive nature of the economy of Australia both locally and in the world market. The government should also stipulate mechanisms that will take stern action against culprits who are caught perpetuating cyber-bulling, internet sexual harassment and stealing peoples’ identity. The government should also avail easy mechanisms for reporting vices that curb cyber-safety. This will serve as a warning to prospective culprits and thus decrease the number of such incidents. Also children will grow up morally as they will avoid practising such vices because this initiative will effectively tame them. Victims of such vices, parents, and children will willingly surrender information concerning such culprits to the relevant authority because of the assurance that effective action will be taken (Harvey 2009a). Moral ethics Most of the activities and information in the internet are morally wrong as they violate ethics and human norms. Therefore, another mechanism that can be used to increase cyber-safety is educating and guiding the population and children in particular on moral vices that can be adopted, thus enabling the adherence and respect of business, religious, social and moral ethics. For example more incidents of school children participating in social networking sites that perpetuate immoral behaviour such as pornography and prostitution are evident therefore, learning institutions should formulate policies that will effectively deal with school children that participate in such incidents and break school rules. Parents on the other hand should develop engaging relationships with their children to be able to further instil the moral principles that they learn and adopt from their school environment. Therefore, the school administration should work hand in hand with the government to clearly outline guidelines that will discipline students in regards to information availed and collected from the internet. The collation that will be formed will also help parents and the general Australian population to access such guidelines thus further perpetuate adherence to moral ethics and human norms (Madson 2005). It is quite evident that teachers nowadays use social networking sites for education purposes. Therefore, teachers should ensure that they effectively elaborate to their students how they intend to communicate to them and the necessary instructions that they should follow when logged into such sites to prevent them from accessing information that is not related to education and perpetuates immorality. Alternatively the school administration should establish websites which should be regularly monitored where teachers and students can communicate. Moreover, the learning institutions should implement educative programs that will educate the students on issues related to on-line- safety and the responsible ways of using Facebook and MySpace among others. Furthermore, policies that will effectively deal with students that perpetuate and practice cyber-bullying should be enacted. This responsibility should not only be left to the school administration and the government, other bodies such as religious institutions, public conferences and gatherings, activists and ethicist should also advocate for the adherence of moral ethics and human norms through the use of mechanisms such as safety conversation (McMahon 2008). Civil libertarian The government should also not ignore the role played by civil libertarians rather they should work hand in hand with them. This will further help them to ensure cyber-safety in Australia is emanated and thus protect the innocence and rights of children. This is because civil libertarians fight for the rights and respect of computer and network users by encouraging those involved to register with them thus regulates their activities. Therefore when formulating new legislations or changing those that already exists the government should engage such organizations thus the policies that will be formulated will be at the best interest of all stakeholders. For instance the Electronic Frontier Foundation in US provides legal assistance to companies or organizations that have out rightly been denied their constitutional rights by implementation of impractical legislations. In the event the organization promotes the US laws and allows efficient incorporation of advanced technology into the country. However, it indirectly regulates the information in the internet by offering legal support to organizations that avail useful information which is not harmful to the social being and economic welfare of the community and the country. Therefore, Australia should implement this example and follow suit as cyber-security will be enhanced while protecting and respecting the constitutional and human rights of its citizens (Swidorski 2003). Conclusion From the above facts it is quite clear that all the above principles should be implemented to effectively implement internet censorship. Each principle covers a specific area of enhancing cyber-safety in the country and among the citizens. The role that the government and politicians in general can play in the attempt of protecting Australian children from internet immoral vices without developing conflicts is outlined. However, the government also needs to work hand in hand with the school administration, teachers, parents and civil libertarians to efficiently enhance on-line security and educate Australian children on mechanisms of being responsible cyber-citizens. Also as we aim to be a world class country we will have to incorporate more sophisticated technology which is mainly attained from the reliance of the internet therefore, this subject should be researched regularly to enable formulation of policies that are relevant to the current technology in the country. In the event the country will be able to attain the technology without restrictions that may curb its development. Therefore, from my own opinion it is ideal for the government to implement the technology method which will go hand in hand with the development objective of the country because it will be cheaper to incorporate, it will be easier to regulate internet information at the disclosure of children while still gaining access to information that will help in improving the welfare of the community and country at large and human rights will not be violated as a result of internet censorship which I do not support. Word Count: 2189 List of references Australian Government (2007), Attitudes and behaviour of young people on-line, Research Summary. Available at [Accessed on 28th, May, 2009]. Gary, J. (2009), â€Å"Short range plug-ins work best in US,† Automotive Engineer, 34(3), p. 49. Harvey, S. (2009a), Australian internet censorship in practice, Available at [Accessed on 28th, May, 2009] Harvey, S. (2009b), Issues with re-establishing identity after natural disasters, Available at < http://www. pingudownunder. com/blog/index. php> [Accessed on 28th, May, 2009] Lindroth, L. (2008), â€Å"How to improve on-line safety,† Teaching Pre K-8, 28(7), p20. Madson, W. (2005), Internet censorship, Available at [Accessed on 28th, May, 2009] McMahon, F. (2008), â€Å"Smooth operator,† Digital Content Producer, 34(11), pp. 30-33. Swidorski, C. (2003), â€Å"Political science, the Labour Movement, and the struggle for freedom of expression,† New Political Science, 22(3), pp. 319-340.

Opposites Attract

Opposites attract, similar to how magnets are drawn to each other. This tragic love story sheds light on Romeo and Juliet, a pair of star-crossed lovers. The play Romeo and Juliet, written by William Shakespeare, features a love story between the two main characters, Romeo and Juliet and takes place in Verona, Italy. There are two rival families, the Capulets and the Montagues, and Juliet and Romeo are the â€Å"star-crossed lovers† from the two opposing families. In Act II Scene II, Romeo is talking to Juliet on the balcony immediately after they meet.Here, Shakespeare reveals Romeo’s and Juliet’s personalities in the scene. Shakespeare reveals a passionate and impulsive side to Romeo, while on the other hand, reveals a hesitant and cautious side to Juliet. Shakespeare reveals that Romeo has a passionate, as well as impulsive love for Juliet. In the balcony scene he says to Juliet, â€Å"My life were better ended by their hate, than death prorogued, wanting of thy love. †(82) This suggests that Romeo is saying that he would choose death over Juliet not loving him, and reveals his fervent love for Juliet.Also, he boldly states, â€Å"Therefore thy kinsmen are no stop to me. †(72) He declares this because he is so deeply in love with her. He has the courage to say this even when he knows that Juliet’s relatives want to kill him because he is a Montague. Romeo’s impulsive behavior is suggested when he asks, â€Å"Th’ exchange of thy love’s faithful vow for mine†(134). Even though Romeo had just met Juliet that night, he proposes that they get married, which reveals that he is impetuous. Romeo is characterized as passionate but impulsive, which leads him rushing into decisions, and ultimately his death.Juliet is shown to be hesitant and cautious because is mature beyond her age. She is cautious about Romeo’s love for her, almost skeptical of it, because she says to him, â€Å"And if thou dost love, pronounce it faithfully† (99). This shows that she wants to be reassured that he truly loves her. When Romeo proposes for them to marry, she responds â€Å"It is too rash, too unadvised, too sudden† (125) which shows that Juliet thinks that they should be careful, because she believes their love is developing too quickly.She then compares their love to what it could be, â€Å"Too like the lightning, which doth cease to be† which means that like lightning, their love can disappear as fast as it appeared. She is worried that this will happen to them as well. Her cautious and hesitant behavior balances out Romeo’s character and actions. Shakespeare suggests that Romeo and Juliet are very different in character. Romeo is quick to act, while Juliet takes her time and thinks of the possible outcomes. Their personalities create a perfect balance.Although they complete each others’ personalities, their young and sudden love is like the always ch anging and tumultuous ocean. The two lovers should not rush into their love because their love for each other, as Juliet says â€Å"Follow thee my lord throughout the world†, foreshadows that Juliet will ultimately follow Romeo into death because of their love. Love holds the power to make people do extraordinary things but sometimes may lead to irreversible consequences, such as death.

buy custom The Human Epidermal Growth essay

buy custom The Human Epidermal Growth essay According to Slamon et al783 epidermal growth factor receptor that is present in human is a member the trans-membrane growth factor receptor. In the biology language it is encoded as HER2/neu. It is evident that in the United States alone about 25% to 30% of the breast cancers that are diagnosed, HER2 is highly present in these cases. These patients with the over-expressed HER2 exhibited an aggressive form of cancer that limits their level of survival. This is because the HER2 cells play a direct role in maraud the body along the pathogenic malignant cells that cause cancers. These revelations of the HER2 symbiotic relationship with the pathogenic cancerous cells provided researchers with the opportunity to investigate on a safe therapeutic agent that could be induced in the patients to offer alterations to this relationship between the HER2 and the cancerous cells. Research findings discovered that monoclonal antibodies that are produced in the body inhibit the growth of the HER2 cells that aid in over-expressing the malignant cancer cells. Therefore, these monoclonal cells could be used against them (Slamon et al784). These anti-HER2 monoclonal cells, popularly known as the rhuMAb HER2 were produced from the cloned human IgG framework and engineered towards ensuring that they were safe when used in cancer patients with the over-expressing HER2 cancer aiding cells. In order that the medical practitioners could be sure that the use of anti-HER2 monoclonal antibodies could be clinically safe, test were undertaken on two trials. The first trial entailed the incorporation rhuMAb HER2 combined with chemotherapy in the patients and the second trial was based in chemotherapy alone. This research main objective was to find out the response rate and clinical safety of using the rhuMAb HER2 antibodies in treating the patients. After thorough scrutiny, the research concluded that the first trial as a form of treating was safe. Buy custom The Human Epidermal Growth essay

Abrahamic, East Asian and South Asian Religions and Concept of Religious Tolerance

Abrahamic, East Asian and South Asian Religions and Concept of Religious Tolerance While there is no particular unequivocal commandment in the holy books that states ‘thou shall not permit intolerance’, it is without doubt that religious tolerance on values, truth and beliefs is yet to be realized since it is the nature of religions to compete. Studies indicate that the capacity religions have been massively affected by competition, religious condemnations and conflicts.Advertising We will write a custom essay sample on Abrahamic, East Asian and South Asian Religions and Concept of Religious Tolerance specifically for you for only $16.05 $11/page Learn More Carlos argues that religious tolerance is an important component that encompasses a moral reason by a particular religion to practice restraint from making counterproductive utterances or interfering with the affairs of other religions (777). Different religions have diverse sets of beliefs and practices. This has bred lack of tolerance. It is from this consideration that t his paper provides an in-depth analysis of Abrahamic, East Asian and South Asian religions with regards to the concept of religious tolerance. A brief analysis of the concept of religious tolerance Perhaps, Costa was correct when he indicated that a society will never be successful until it addresses fully the problem of religious tolerance among different religions (322). Religious differences in terms of practices and beliefs have been major causes of conflicts and religious disagreements in countries like Bosnia, Beirut and Belfast for many years. Of critical importance is the distressing issue of terrorism by Al Qaeda that has projected wars on a global scale. It is indeed true that religious tolerance and the problem of religious diversity present a major danger to individuals, societies and the world at large. This springs from certain religions which view themselves as better and more advanced than others (323). Owing to this peculiar alignment, these religions develop specif ic standards that are mostly used to define them from others and use it as the main platform for judging others. At this point, analysts tend to wonder why a religious group would disregard others and holistically undermine the need for diversity. Theologians and philosophers almost unanimously agree that religious diversity and tolerance present a challenging problem that poses epistemological challenges. The major world religions such as Islam, Christianity, Judaism, Buddhism and Hinduism have different belief systems which make them unique. This presents major challenges as addressed below.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Abrahamitic religions Abrahanmic religions as Neal posits is a group of monotheistic faith whose beginning can be traced from Abraham and which emphasizes spiritual practices of Abraham (497). Some of the Abrahamic religions include Islam, Chris tianity and Judaism. The latter believe that religious practices and beliefs sprang from Abraham’s grandson named Jacob. It views God in a strictly unitary manner and prefers the Hebrew Bible. On the other hand, Christianity evolved into a religion from Judaism with its own set of practices and beliefs. Christianity as a religion is considered to be a belief system based on the life and teachings of Jesus. These teachings found in the Bible show God’s saving plan for humanity through Jesus Christ. In this belief system, Christians are also made to believe that demons and angels exist and that they (Christians) are partners with God in accomplishing God’s purposes. Finally, Islam is a religion which as formed in the 7th century BC in Arabia (Carlos 777). Its adherents who are the Muslims, believe in the ultimate authority, teachings and practices of the Quran ad Muhammad. While Abrahamic religions share certain similarities like monotheistic believes and a regard of God as the supreme source of moral law, it is without uncertainty that they exhibit different fundamental doctrines, beliefs and practices through which they can mobilize philosophical arguments. For instance, Christian practices and beliefs such as mystical virtuosi and mundane experiences differ with that of Islam which does not believe in the Holy Spirit, a consideration which each religion justifies from its source of moral law. Besides, Christian practices of forced conversion such as those practiced by the Roman Catholic Church goes against the practices of other religions and do not only offend human dignity, but also pollute the religion (Schmidt-Leukel 379). Muslims believe in proselytizing their religion and forcefully spread it to an extent of killing those who reject their faith through holy wars (Husin, Malek and Gapor 113). Judaism unlike Christianity rejects explicit missionaries and believes that righteousness comes from adhering to Noahide laws (Husin, Malek and Gapor 113).These differences among others present vexing challenges to tolerance and pitch one religion as an unvanquished rival to the rest.Advertising We will write a custom essay sample on Abrahamic, East Asian and South Asian Religions and Concept of Religious Tolerance specifically for you for only $16.05 $11/page Learn More East Asian and South Asian religions East Asian religions are a group of religions considered to be distinct religions families forming the subset of Eastern religions. Some of the religions in this group as indicated by Schmidt-Leukel include Chinese, Mahayana Buddhism, Confucianism, Chongdogyo, Chen Tao, Shinto, Caodaism and Taoism (379). It is imperative to point out that their philosophies, practices and concepts are based on Tao. Studies reveal that while the East Asian Religious practices differ with those of major religious groups, they bear some semblance with those of the Indian religions and Abrahamic religions. Even so, Costa argues that this does not mean that members of the Abrahamic religion tolerate East Asian religions as they exhibit major peculiarities (323). One of them is their non-theistic or polytheistic nature with other varieties like agnostic, panestheistic and henostheistic in Asia and abroad. While most of the East Asian religions find their tolerance of each other on Tao, other religions find it difficult to embrace and tolerate their practice such as emptiness, relativism and spontaneity in Taoism and belief in animistic spirits in Confucianism. On the other hand, South Asian religions such as Hinduism and Buddhism have been considered by many analysts as dynamic and vibrant religious faith in the world today due to the fusion of non-Verdict Shramana traditions of native south Asia with the verdict religion of Indo-Aryan. An analysis of religious tolerance The ability of religions or adherents of different religions to display tolerance despite their diversity in practices and be liefs is one of the key platforms towards greater cooperation, adherence, holistic contribution by all and eventual growth and development of a society. Minimizing religious conflicts has been considered by Quinn as a main principle that could facilitate a new outline towards a highly united society at the local and national level (136). In agreement, Quinn’s indication that addressing problems affecting religious tolerance requires a holistic involvement at all levels in world religions appears to cohere with that of Schmidt-Leukel who indicates that it is the dark cloud of religious wars that has over the years suppressed the ability of the individuals and the society to progress (379).Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More One such difference as already indicated in the paper is the practice by Christians of forceful conversion and the Jihad of Muslims or their forceful spread of Islamic beliefs. However, analysts appear divided over the actual methods that could be employed in addressing the problem. Up to date, most religions that do not share beliefs and practices have failed to tolerate each other and instead referred to others as alien and their practices as ridiculous. Take for instance the perspective held by Christian that they are the religion that is closer to the truth than others (Husin, Malek and Gapor 113). This not only creates the notion of competition and pride, but sets other religions as inferior. The Muslims on the other hand, are persuaded by their belief to slay unbelievers through acts of war, a consideration that makes other religions to recoil with horror. This has led to religious discrimination mostly witnesses between Christians and Muslims. As if that is not enough, Quinn pillories that the trial to infer balance and tolerance between one religion and another has remained a hard nut to crack (137). However, it is the resilience of wars between religious facts that has remained a thorn in the fresh for long. In the Middle East, Husin, Malek and Gapor indicate that both Muslims and Christian consider themselves be superior and therefore invoke major conflicts in the region (112). Further on religion, Quinn accuses the followers advocating water while they take wine by failing to adhere to doctrines of brotherliness and care for others as advocated for by Christ, Gautama and Mohammed in Islam (139). Conclusions From the discussion, it is clear that different religions have various practices and beliefs that govern them. These differences have largely contributed towards the challenge of religious tolerance since each religion seems to idealize its practice and regard others as inferior. There is need for religions to desist from condemning and criticizi ng practices and belief systems held by others. Instead, there is need to cultivate respect, understanding and tolerance. Carlos, Valderrama Adrians. Tolerance and religious freedom: the struggle in Peru to tolerate multiple cultures in light of principles of religious freedom. Brigham Young University Law Review 2007.3 (2007): 775-790. Print. Costa, Gustavo. John Locke, Toleration and early enlightenment culture: religious intolerance and arguments for religious tolerance in early modern and ‘early enlightenment’ Europe. Renaissance Quarterly 60.1 (2007): 322-3223. Print. Husin Azrina, Nor Malina Malek and Salfarina, Abdul Gapor. Cultural and religious tolerance and acceptance in urban housing: a study of multi-ethnic Malaysia. Asian Social Science 8.2 (2012): 112-118. Print. Neal, Lynn. The first prejudice: religious tolerance and intolerance in early America. Journal of Church and State 53.3 (2011): 497-499. Print. Quinn, Philip L. On religious diversity tolerance. Daedalus 134.1 (2005): 136-139. Print. Schmidt-Leukel, Perry. Beyond tolerance: towards a new step in inter-religious relationships. Scottish Journal of Theology 55.4 (2002): 379-391. Print.

Nuclear Power Essay Example | Topics and Well Written Essays - 500 words

Nuclear Power - Essay Example One of the ways is through the use of renewable resources such as wind and hydraulic power. However, there are limitations to these alternatives and this is one of the reasons that nuclear power has become an increasingly used resource, but many countries are fearful of the powerful and destructive nature of nuclear power. Nuclear power operates on the principle of nuclear fission. The process of nuclear fission is the bombardment of large molecules in order to split the nucleus. The splitting of the nucleus causes an enormous release in energy. As the elements undergo more and more of the process of nuclear fission, toxic chemicals are produced in the reactor, which must be stored away for extremely large periods of time in order to prevent radiation exposure. Even though there are numerous safeguards designed to protect the reactor in case of a breach, there have been huge nuclear disasters that have left the global community apprehensive about the proliferation of nuclear energy technology. The nuclear meltdown at Chernobyl is considered to be the worst nuclear reactor accident in history. An explosion in the core reactor of the building lead to the proliferation and spread of dangerous radioactive material into the atmosphere, spreading across the Soviet Union and Western Europe. At first the Soviet Union did not report on the incident until countries started seeing the effects of the radiation fallout. There was also contamination in the water supply that had to be accounted for since the plant was near a river system. In addition to the people killed at the plant, there were mutations and cancers associated with the exposure to the radiation as it proliferated across the globe (Berger, 2010). In addition to Chernobyl, the only other level seven disasters occurred at the Fukushima Daiichi nuclear disaster. Unlike Chernobyl, the precipitant to the nuclear disaster resulted in an earthquake, which damaged the systems.

Marketing Management. The issue of obesity in America Essay

Marketing Management. The issue of obesity in America - Essay Example The health and safety industry which manufacture exercise equipments is also likely to gain since there will be more people who will be seeking to purchase the equipment to engage in exercise. According to the survey on the trust of professional in America, it gives a good idea of those who are trusted most by the people and therefore the one who they would like to be associated with. For the purpose of marketing I would use the most trusted professionals like teachers and priest in order to associate the products with. This is because the trust that these people have on these professionals would be translated to the trust that they will develop on the products that are being sold. Therefore in order to market properly, I would target the input of the most trusted professional in adverting the products and services. This means that the consumer would end up buying the product based on the fact that it is associated with the most trusts persona since they will take them as their opinion leaders. The survey on the leisure activities gives the most preferred activity as reading and watching TV. In this case this data can be used to give a good marketing idea since it gives the most used and engaged in leisure activity. If most of the people engage in reading, then it means that books and other related material are likely to be in high demand. Therefore marketer can make good sales from this. It also means that marketer can also take a marketing approach in which they will try to associate their product with the leisure activity that is mostly used by the people. Ethical issues and overweight Here there is an ethical issue about the health of the population and the amount of profit that these food companies are making from the people. In this case MacDonald's and other restaurants have found that it is more profitable to offer people super size fries and drinks which contain more calories in order to make more profits. In this case they have been deceiving the consumers that they are getting more while in the real sense it is the restaurants that are making more.This has had an effect of increasing the number of overweigh Americans. The rate of growth of lifestyle conditions and disease can therefore be directly attributed to the action of these restaurants to bundle meals and make more profits since customer perceive that they are begin give a good deal on the meals. These restaurants have also targeted the most vulnerable groups which is the children and the young people who are not aware of the health effect of junk foods. They have started selling junk food in schools . The food industry has also been using huge amount of resources in order to advertise for these junk foods. This is aimed at attracting more people to the each processed and convenience food despite the health effects that is associated with the food. There is an ethical issue concerning the need for the restaurant to make huge profits and the health of the people. The effects of junk food are very well understood by all people. But on the other hand you have people who are pressed by busy routine schedules in their work. They have little time to prepare quality meals and therefore they are likely to eat what is provided by restaurants. Seeing financial attitude in a cloudy sky Market demand is a description of the consumption of a product or a